Updated: Feb 28, 2021
You are starting your new Powur Energy solar home business and you're okay with exhausting your warm market and combing down your neighborhood for customers. However, wouldn't it be nice if some would trickle down to you without you having to go out of your way to get them?
Trying to stand out in a crowd can be a quite exhausting sometimes, and more so in the seemingly infinite crowd of social media, email and online marketing bombardment we're exposed to every minute—that's the tricky part.
Video Marketing is a powerful tool, especially for small business owners. Video content has taken a primary role in digital marketing for it's ease of use and absorption. It gives the audience a breather from online textual information in an easy-to-absorb format, which doesn't require their full attention and helps micro companies compete with mammoth size organizations in capturing and engaging their digital customers.
Not only is it easier to digest the information, but there is more flexibility in the creativity aspect of it. There are multiple types of video ads for infinite purposes and it is paramount to nail down the target audience and end goal before getting to work. We will be focusing on the webpage video ad in this article, which can be used either for landing pages or social media.
For the most part a preferred form of video ad for browsers, in-page video advertisements are designed to provide more information about a company, product, or service. A great deal of consumers prefer these form of advertisement to those which disrupt their browsing behaviors, because they expect to find sources of information that will help them learn more about that brand when they visit a website.
The end goal in the solar energy industry is to get more quality leads to enroll in our sales process. In order to capture interest in solar energy, we must focus on informing and educating; stay competitive and gain the trust of our audience with a compelling call to action. Live video is mostly popular and successful in retaining attention and conversion. It is a very effective way of getting close to our audience and building enough trust and rapport to keep them coming back for more.
As an independent Powur Solar Consultant, you might have limited to no prior experience with online marketing strategies and much less with live video ads and editing techniques. I know I didn't when I first got started and very much like public speaking, it can be one of the most frightening and frustrating exercises to overcome.
Recommended Marketing Marketing Tools
There are excellent tools out there that will help you produce professional quality video content for no to little investment. I prefer to use Canva for digital art and for video content creation and editing, the new VidVamp by Explaindio, LLC. In my opinion, VidVamp is arguably the smartest, fastest and easiest video creation platform in the market—saving you countless hours of research and editing work. If you are a newby in video cretion and/or camera shy in the beginning, VidVamp will select for you pre-recorded videos or digital graphics from hundreds of thousands of videos in the content library, for a clean, to the point, professional looking videos you can be proud of.
It is also important to keep in mind that in order to optimize your SEO (Search Engine Optimization) scores, Hubspot recommends you stay within these time-frames when advertising in different platforms:
YouTube: 2 minutes
Facebook: 1 minute
Twitter: 45 seconds
Instagram: 30 seconds
In closing... as I mentioned before, VidVamp is by far my platform of choice. However, a quick google search will fetch multiple sources you can pick from to produce, edit and optimize video content. The most important thing to remember here is to put action into your marketing campaign one step at a time.
MANOLO BARDEGUEZ - Welcome to my Blog. I hope the articles on this site inspire you and I encourage you to discover the benefits of going solar for yourself by clicking Go Solar. By clicking Join you can also learn how you can join our movement to connect the world to sustainable technologies and get paid handsomely by the fastest growing solar company in America. If you have any questions, contact me directly at ManoloBard@SunbrightNet.com or call me by clicking the phone icon above.